Gartner’s Hype Cycle for CRM Sales Technology – 2019
We're Sorry This Report is No Longer Available. Please see our newly licensed report Gartner's Market Guide for Sales Engagement Platforms.
What is a hype cycle?
According to Gartner “This Hype Cycle will help application leaders supporting sales to assess the relative maturity and business impact of sales technologies. Those technologies that are mature have become must-have costs of doing business, while those that are emerging are a source of competitive advantage.”
How does Accent Technologies fit in?
Accent is a named vendor in the following categories:
- Knowledge Graphs for Sales (High benefit rating)
- Conversational Engagement Analytics for Sales (High benefit rating)
- Algorithmic Guided Selling
- Sales Engagement Platforms (High benefit rating)
- Digital Content Management for Sales (High benefit rating)
Gartner has given 4 out of 5 of the categories a benefit rating of “High” which means that category “Enables new ways of performing horizontal or vertical processes that will result in significantly increased revenue or cost savings for an enterprise”
Why is it important?
Technology is a key point of competitive differentiation for sales organizations. With Accent’s robust set of capabilities across multiple categories, the time to future-proof your organization’s sales technology is now.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Hype Cycle for CRM Sales Technology, 2019, Adnan Zijadic, Theodore Travis, Melissa Hilbert, 10 July 2019
