Gartner Market Guide for Sales Engagement Platforms

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Gartner's Market Guide for Sales Engagement Platforms


"A recent Gartner for Sales Leaders Sales Opportunity Survey found that 92% of respondents felt that digital content management offered a high ROI to the sales organization; 94% selected engagement analytics."

Gartner has expanded upon its previous market guide for digital content management systems to include platforms that take a hosilistic approach to enablement.

In this guide, Gartner evaluates the key capabilities of 14 sales engagement vendors so application leaders can feel confident they understand what platforms align with their desired use case.

What you’ll walk away with:


  • Recommendations on choosing a sales engagement platform from industry experts
  • 7 use cases of sales engagement platforms
  • A comprehensive comparison of vendor functionality and capabilities


Gartner,Market Guide for Sales Engagement Platforms, Melissa Hilbert, Mark Paine, Alastair Woolcock, Theodore Travis, 13 August 2019
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