The idea of content marketing has taken hold, and it’s showing no signs of letting up. B2B buyers are becoming better informed and more independent than ever. Provide compelling, relevant content in the marketing process, and they’ll pick up the phone.
So why stop there? Why not use content in the sales process? Informed buyers arrive with a good idea about what products and solutions your company offers. Now they expect you to connect the dots. Give buyers the content and information they expect by using content selling within the B2B sales cycle.
Fill out your information for Accent Technologies' whitepaper on how content marketing strategies are even more valuable in the sales process.
- Why aspects of traditional content marketing fall short
- How content marketing can be transformed for practical use in sales
- Which types of content most effective with different buyer personas and buying stages