Market Guide for Digital Content Management for Sales
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Market Guide for Digital Content Management for Sales
Digital Content Management for Sales (DCMS) has become a mature industry. Maturity leads vendors to differentiate capabilities, which is why market guides like this one are an essential resource for marketing and sales enablement leaders to understand which vendors are most likely to solve their proposed use case.
In this guide, Gartner describes four potential use cases for DCMS platforms, the current landscape of the marketplace, and the future direction of the market.
We believe, after reading this Market Guide you’ll walk away with:
- An understanding of how enterprises are utilizing DCMS platforms
- Examples of capabilities to look for in a vendor
- A broad list of vendors that provide content management capabilities
Gartner, Market Guide for Digital Content Management for Sales, 16 October 2018, Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa Hilbert
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
