Sales Operations Planning Assumptions 2019
“For sales reps, the SFA system has been the black hole in which they spend precious time entering data and getting nothing in return.”
For years, sales force automation (SFA) systems have been informational black holes into which sales reps, sales operations and many others keep entering data – only to never have it returned to them as useful insights.
Artificial intelligence will reduce the cognitive workload for sales operations and makes it possible to share actionable insights across all levels of the sales organization.
In this guide, SiriusDecisions describes seven planning assumptions that sales operations leaders should incorporate into their planning for 2019 as they seek ways to exploit the AI revolution and other current trends.
What you’ll walk away with:
- An understanding of how artificial intelligence can provide actionable insights
- Best practices for reducing administrative overhead
- Recommendations for successfully executing sales operations strategy