As more organizations realize the value of content marketing within the sales process, the amount of sales materials is rapidly expanding.
While this content-driven approach to sales is extremely beneficial, it opens up a new problem: On top of the increase in content, those resources are now being used by two different departments—doubling the work to keep content organized and updated on a regular basis.
This whitepaper strives to give an easy solution to that problem. It discusses practical strategies for streamlining the content management process to give more time back to your marketers for original content creation.
Fill out your information to download this whitepaper on streamlining content management. You'll learn:
- Why content management is consistently a problem for enterprise organizations
- Practical steps you can take in order to shift to a streamlined approach
- Best practices for content management