Analog Devices' SALES ENABLEMENT JOURNEY

Lessons on building world-class strategy and execution

Analog Devices (ADI) didn’t become the most trusted manufacturer of integrated circuits by accident. They got there by delivering world-class solutions and differentiated, winning sales experiences.

If your account reps struggle to find the content they need to win, or if your sales & marketing content no longer aligns with your current sales process, this event is for you.

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Webinar Details

In 2016, ADI’s Sales Enablement team conducted an internal study that revealed their Sales teams spent too much time searching for content that weren't aligned with their sales process. The group created a new strategy to improve seller effectiveness built on education, governance, and technology.

Watch this webinar with ADI’s Mark Gardner, as he shares how his team transformed their Sales Enablement Strategy to help sellers deliver better, winning sales experiences.

Learn ADI's Keys to Successfully. . .

Leveraging Sales Enablement competitively in a remote sales environment
Maximizing Sales Enablement as a team effort
Building a tech stack and governance that supports your goals
Incorporating channel partners into your Sales Enablement strategy

Mark Gardner

Sales Enablement Manager, Analog Devices

Mark has been an instrumental member of the ADI team for over 25 years. His experience includes sales enablement, product line management, marketing, and business development.