Gartner Market Guide for Sales Enablement Platforms 2020

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Gartner's Market Guide for Sales Enablement Platforms

Previously Published as Gartner’s Market Guide for Sales Engagement Platforms

"Sales enablement platforms provide essential functionality to support sales organizations, especially in a postpandemic recovery. Application leaders supporting CRM sales technology should use this Market Guide to improve their understanding of the key capabilities offered."

In this Market Guide, Gartner evaluates the key capabilities of 15 sales enablement vendors so application leaders can feel confident they understand what platforms align with their desired use case.

What you’ll walk away with:

  • Recommendations on choosing a sales enablement platform from industry experts
  • 8 use cases of sales enablement platforms
  • A comprehensive representation of vendor functionality and capabilities

Gartner, Market Guide for Sales Engagement Platforms, Melissa Hilbert, Mark Paine, Theodore (Tad) Travis, Alastair Woolcock, 05 August 2020

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