Latest SALES enablement technology trends
Getting business value quickly is critical for any sales enablement initiative. And getting people to adopt and use the system is the key value driver. Low usage, low value.
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It's got to be easy
If the sales enablement platform is not intuitive and easy to use, adoption will suffer—even if the capabilities are powerful. Users, especially sales reps, just don’t have the appetite to learn a new system that’s hard to use
It's got to feel familiar
More than just easy—it’s got to feel familiar—like the consumer software we all use at home. Google, YouTube, Amazon and others. Sales reps expect business applications to be just as easy—or they don’t use them.
It’s got to help get the
job done
Sales reps expect sales enablement applications to help them sell. Or they will continue with what they know—email, web conferencing, and creating their own materials.
