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Put strategy behind your sales process, and get to know your buyers with this versatile Microsoft Word template.

This editable buyer persona template lets you sum up all the key characteristics of your buyers into quick, one-page references. Useful for sales reps and marketers alike, buyer persona sheets offer a simple way to manage buyer engagements across every stage of the sales cycle. With personas, it’s easier to pursue the right opportunities, kickstart conversations and make better content decisions.

Download the template now to get started on the path toward more effective sales and marketing strategies.

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