Are your sales reps prepared for when the buyer eventually asks “how does your product stack up against X competitor”?
The ability to retain every nuance of your product or service can be a real struggle, let alone the details of every competitor and how your compare.
This editable Microsoft Word battle card template can serve as a good starting point for developing your own cheat sheet for your sales reps.
Remember that not all the information in the template will be a good fit for your company, and it may be missing elements that are vitally important for your sales team. Make it your own!